How to Build a Personal Brand That Attracts Marketing Recruiters

And How Companies Can Win Them Over

Last week, I caught up with a marketer who had just landed an exciting senior role, and their enthusiasm was contagious! They couldn't stop raving about their new leader - and for good reason. Why is their leader so great? They never take credit for my work - recognition is given where it's due. They actively encourage me to engage with the C-Suite to develop my leadership skills. I receive regular, constructive feedback that helps me grow. Communication is open, clear, and consistent - no second-guessing expectations. The team culture is supportive, inspiring, and genuinely enjoyable. Sound like a dream? Well, it should be the standard! But here’s the harsh reality - great leadership isn’t always the norm. I also spoke to a marketer who is having the opposite experience, and the contrast is stark. Why is their leader so difficult to work under? They manage with fear, creating a “yes” culture where no one dares to push back. Team members feel that disagreement equals a risk of being fired. Ideas and opinions are dismissed, leaving employees feeling undervalued. The office tension is unbearable - it’s a daily battle just to get through the day. They’re actively looking for a way out because the environment is draining. Two very real, very different versions of leadership. And believe it or not, 1 in 3 leaders exhibit toxic behaviours that negatively impact their teams. If you find yourself working under a leader who makes your work life miserable, it’s time to take action. What Can You Do if You're Stuck with a Bad Leader? Not every situation allows for a quick exit, so here are some strategies to help you navigate the storm while protecting your career and wellbeing: Document Everything – Keep records of key conversations, emails, and decisions. This can be invaluable if you need to escalate issues or make a case for a move. Understand Their Triggers – While it shouldn’t be your responsibility to manage your boss’s emotions, understanding their pressure points can help you avoid unnecessary conflicts. Stay Professional – It’s easy to let frustration take over, but keeping your cool ensures that you maintain your credibility. Never let a bad leader drag you down to their level. Find Allies – Chances are, you’re not alone in this. Build relationships with trusted colleagues who can validate your experiences and provide support. Seek a Mentor – Having a mentor outside your organisation can provide clarity, guidance, and an objective perspective on how to navigate the situation. Leverage External Networks – Stay engaged with marketing communities, industry events, and professional groups. Expanding your network can open doors to better opportunities and a healthier work environment. The Good News? Great Leaders DO Exist! If you’re struggling under poor leadership, don’t lose hope. There are leaders out there who will champion your success, invest in your growth, and create workplaces where you can truly thrive. Whether you’re looking for your next role or simply seeking advice on navigating tough workplace dynamics, New Chapter Talent is here to help. Our network is filled with exceptional marketing leaders who know how to bring out the best in their teams—and we’d love to introduce you to them. If you’re ready for a change, let’s chat. Your next great leader is out there! Contact Lucy Need help finding your next marketing role? We’re here to connect top talent with the right opportunities. At New Chapter Talent, we understand the marketing landscape and can guide you towards the roles that best fit your skills and aspirations - get in touch with us today! Feel free to contact Lucy... ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn .