Succession Planning: Why It Matters for Marketers

In the competitive marketing world, your personal brand is your ticket to standing out. Whether you're actively job hunting or just keeping an eye on the market, how you present yourself online (and offline) can make all the difference. Marketing recruiters aren’t just looking for skills on a CV - they’re looking for professionals who embody the essence of marketing itself: compelling, strategic, and engaging. So, how do you build a personal brand that makes recruiters take notice? 1. Define Your Unique Value Proposition (UVP) Just as brands differentiate themselves in the market, you need to define what makes you unique as a marketing professional. Ask yourself: What are my core strengths in marketing? What industries or sectors do I specialise in? What’s my marketing superpower - creative storytelling, data-driven strategy, brand building? Once you identify your UVP, weave it into everything - your LinkedIn headline, your portfolio, and how you introduce yourself in networking conversations. 2. Optimise Your LinkedIn Profile (It's Non-Negotiable!) Recruiters live on LinkedIn, so if your profile isn’t optimised, you’re invisible. Here’s how to make your profile work for you: Headline & Summary: Craft a compelling headline that showcases your expertise. Your summary should tell your career story, highlighting your skills, successes, and what you’re passionate about. Experience & Achievements: Go beyond job titles - include results. Did you grow engagement by 150%? Increase lead conversions? Help launch a new brand? Show impact. Skills & Endorsements: Prioritise marketing-specific skills like SEO, brand strategy, and digital advertising. Engagement: Share industry insights, comment on marketing trends, and engage with content to stay visible. 3. Showcase Your Work with a Portfolio If you’re a marketer, you should market yourself! A portfolio - whether it’s a personal website, a well-curated LinkedIn feature section, or a digital PDF - can be a game-changer. Include: Campaigns you’ve worked on (results included!) Thought leadership pieces or blogs you’ve written Creative assets, social media content, or brand strategies you’ve developed Even if you’ve been out of work for a while, you can create mock campaigns or case studies to demonstrate your expertise. 4. Position Yourself as a Thought Leader Marketing recruiters love candidates who actively engage with the industry. Share your insights, post your perspectives on marketing trends, and engage in discussions. Ideas to get started: Write LinkedIn posts on lessons learned from past marketing projects. Share your take on a new trend (e.g., AI in marketing or the latest social media algorithms). Comment thoughtfully on industry news and thought leaders’ posts. Even a few well-crafted posts a month can establish your credibility. 5. Build and Leverage Your Network Marketing is about relationships - and your career should be no different. Connect with recruiters, marketing leaders, and peers. Ways to network effectively: Engage with recruiters’ content and introduce yourself in a value-driven way. Attend marketing webinars, events, or LinkedIn Lives and connect with attendees. Join relevant marketing groups and actively participate. 6. Be Consistent and Authentic Your personal brand is a reflection of you - so keep it authentic. Choose a niche, develop your voice, and stay consistent. This doesn’t mean posting every day but rather maintaining a steady presence and being intentional with how you present yourself. 7. Stay Adaptable and Keep Learning Marketing evolves quickly, and staying ahead of trends can set you apart. Whether it’s brushing up on new tools like GA4, mastering the latest social media ad platform, or learning more about AI-driven marketing, showing that you're up to date makes you more attractive to recruiters. Final Thoughts If you’re looking for work (or even if you’re not just yet), investing in your personal brand now will pay off when the right opportunity comes along. Marketing recruiters are drawn to candidates who show their expertise, not just list it on a CV.  Remember, your personal brand is your professional identity, and by investing in it, you're not just attracting recruiters, but also shaping your career path with confidence. References Personal Branding Without Social Media | Get the Social Advantage . Contact Lucy Need help finding your next marketing role? We’re here to connect top talent with the right opportunities. At New Chapter Talent, we understand the marketing landscape and can guide you towards the roles that best fit your skills and aspirations - get in touch with us today! Feel free to contact Lucy... ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn .